Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 12663
VM0012663Membermember12663@example.test · +601110012663 · Preferred outlet: OPLUMO Outlet 16
Birthday SoonLunch
Consent Status
Opted In
Points Balance
617
Current loyalty balance
Lifetime Spend
RM 772
Across 19 visits
Total Visits
19
Since 2025-10-07
Average Order Value
RM 53
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
43d
2026-08-27
App Status
Installed
OPLUMO App relationship
Member Status
Active
Member tier
Membership & rewards
Member member
617 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-08-27 · OPLUMO Outlet 16
Outlet purchase
2026-08-15 · Member activity · RM 39.75
App session
2026-08-03 · OPLUMO Outlet 16
Points credited
2026-07-22 · Member activity · RM 45.05
Win-back campaign delivered
2026-07-10 · OPLUMO Outlet 16
Outlet purchase
2026-06-28 · Member activity · RM 50.35
Points credited
2026-06-16 · OPLUMO Outlet 16
Outlet purchase
2026-06-04 · Member activity · RM 55.65