Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 12647
VM0012647Silvermember12647@example.test · +601110012647 · Preferred outlet: OPLUMO Outlet 17
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,807
Current loyalty balance
Lifetime Spend
RM 2,260
Across 11 visits
Total Visits
11
Since 2025-11-24
Average Order Value
RM 175
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
139d
2026-05-23
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,807 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-23 · OPLUMO Outlet 17
Outlet purchase
2026-05-11 · Member activity · RM 131.25
App session
2026-04-29 · OPLUMO Outlet 17
Points credited
2026-04-17 · Member activity · RM 148.75
Win-back campaign delivered
2026-04-05 · OPLUMO Outlet 17
Outlet purchase
2026-03-24 · Member activity · RM 166.25
Points credited
2026-03-12 · OPLUMO Outlet 17
Outlet purchase
2026-02-28 · Member activity · RM 183.75