Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A1
Arun 12640
VM0012640Goldmember12640@example.test · +601110012640 · Preferred outlet: OPLUMO Outlet 10
High ValueWeekend
Consent Status
Opted In
Points Balance
3,174
Current loyalty balance
Lifetime Spend
RM 3,968
Across 26 visits
Total Visits
26
Since 2025-03-20
Average Order Value
RM 129
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
118d
2026-06-13
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,174 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-13 · OPLUMO Outlet 10
Outlet purchase
2026-06-01 · Member activity · RM 96.75
App session
2026-05-20 · OPLUMO Outlet 10
Points credited
2026-05-08 · Member activity · RM 109.65
Win-back campaign delivered
2026-04-26 · OPLUMO Outlet 10
Outlet purchase
2026-04-14 · Member activity · RM 122.55
Points credited
2026-04-02 · OPLUMO Outlet 10
Outlet purchase
2026-03-21 · Member activity · RM 135.45