Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 12627
VM0012627Silvermember12627@example.test · +601110012627 · Preferred outlet: OPLUMO Outlet 14
WeekendApp User
Consent Status
Opted In
Points Balance
1,786
Current loyalty balance
Lifetime Spend
RM 2,233
Across 23 visits
Total Visits
23
Since 2025-08-01
Average Order Value
RM 78
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
38d
2026-09-01
App Status
Installed
OPLUMO App relationship
Member Status
Active
Silver tier
Membership & rewards
Silver member
1,786 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-09-01 · OPLUMO Outlet 14
Outlet purchase
2026-08-20 · Member activity · RM 58.50
App session
2026-08-08 · OPLUMO Outlet 14
Points credited
2026-07-27 · Member activity · RM 66.30
Win-back campaign delivered
2026-07-15 · OPLUMO Outlet 14
Outlet purchase
2026-07-03 · Member activity · RM 74.10
Points credited
2026-06-21 · OPLUMO Outlet 14
Outlet purchase
2026-06-09 · Member activity · RM 81.90