Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 12623
VM0012623Goldmember12623@example.test · +601110012623 · Preferred outlet: OPLUMO Outlet 10
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,119
Current loyalty balance
Lifetime Spend
RM 3,899
Across 27 visits
Total Visits
27
Since 2025-03-25
Average Order Value
RM 171
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
95d
2026-07-06
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,119 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-07-06 · OPLUMO Outlet 10
Outlet purchase
2026-06-24 · Member activity · RM 128.25
App session
2026-06-12 · OPLUMO Outlet 10
Points credited
2026-05-31 · Member activity · RM 145.35
Win-back campaign delivered
2026-05-19 · OPLUMO Outlet 10
Outlet purchase
2026-05-07 · Member activity · RM 162.45
Points credited
2026-04-25 · OPLUMO Outlet 10
Outlet purchase
2026-04-13 · Member activity · RM 179.55