Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 12615
VM0012615Membermember12615@example.test · +601110012615 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted In
Points Balance
446
Current loyalty balance
Lifetime Spend
RM 558
Across 4 visits
Total Visits
4
Since 2026-07-06
Average Order Value
RM 124
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
41d
2026-08-29
App Status
Installed
OPLUMO App relationship
Member Status
Active
Member tier
Membership & rewards
Member member
446 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-08-29 · OPLUMO Outlet 2
Outlet purchase
2026-08-17 · Member activity · RM 93.00
App session
2026-08-05 · OPLUMO Outlet 2
Points credited
2026-07-24 · Member activity · RM 105.40
Win-back campaign delivered
2026-07-12 · OPLUMO Outlet 2
Outlet purchase
2026-06-30 · Member activity · RM 117.80
Points credited
2026-06-18 · OPLUMO Outlet 2
Outlet purchase
2026-06-06 · Member activity · RM 130.20