Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
K1
Kavitha 12605
VM0012605Silvermember12605@example.test · +601110012605 · Preferred outlet: OPLUMO Outlet 9
New JoinerHigh Value
Consent Status
Opted In
Points Balance
1,288
Current loyalty balance
Lifetime Spend
RM 1,610
Across 18 visits
Total Visits
18
Since 2025-10-07
Average Order Value
RM 89
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
61d
2026-08-09
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,288 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-09 · OPLUMO Outlet 9
Outlet purchase
2026-07-28 · Member activity · RM 66.75
App session
2026-07-16 · OPLUMO Outlet 9
Points credited
2026-07-04 · Member activity · RM 75.65
Win-back campaign delivered
2026-06-22 · OPLUMO Outlet 9
Outlet purchase
2026-06-10 · Member activity · RM 84.55
Points credited
2026-05-29 · OPLUMO Outlet 9
Outlet purchase
2026-05-17 · Member activity · RM 93.45