Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 12587
VM0012587Goldmember12587@example.test · +601110012587 · Preferred outlet: OPLUMO Outlet 8
WeekendApp User
Consent Status
Opted Out
Points Balance
2,700
Current loyalty balance
Lifetime Spend
RM 3,375
Across 36 visits
Total Visits
36
Since 2024-12-02
Average Order Value
RM 101
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
46d
2026-08-24
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,700 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-24 · OPLUMO Outlet 8
Outlet purchase
2026-08-12 · Member activity · RM 75.75
App session
2026-07-31 · OPLUMO Outlet 8
Points credited
2026-07-19 · Member activity · RM 85.85
Win-back campaign delivered
2026-07-07 · OPLUMO Outlet 8
Outlet purchase
2026-06-25 · Member activity · RM 95.95
Points credited
2026-06-13 · OPLUMO Outlet 8
Outlet purchase
2026-06-01 · Member activity · RM 106.05