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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

S1

Sarah 12583

VM0012583Silver

member12583@example.test · +601110012583 · Preferred outlet: OPLUMO Outlet 4

Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,170
Current loyalty balance
Lifetime Spend
RM 1,463
Across 13 visits
Total Visits
13
Since 2025-12-23
Average Order Value
RM 119
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
74d
2026-07-27
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards

Silver member

★
1,170 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageAvailable · expires 2026-11-30
Member notes

Relationship context

N
CRM NoteNo manual notes yet
N
CRM NoteConsider win-back offer
Recent activity

Member timeline

Win-back campaign delivered
2026-07-27 · OPLUMO Outlet 4
Outlet purchase
2026-07-15 · Member activity · RM 89.25
App session
2026-07-03 · OPLUMO Outlet 4
Points credited
2026-06-21 · Member activity · RM 101.15
Win-back campaign delivered
2026-06-09 · OPLUMO Outlet 4
Outlet purchase
2026-05-28 · Member activity · RM 113.05
Points credited
2026-05-16 · OPLUMO Outlet 4
Outlet purchase
2026-05-04 · Member activity · RM 124.95