Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A1
Arun 12580
VM0012580Goldmember12580@example.test · +601110012580 · Preferred outlet: OPLUMO Outlet 1
DeliveryBirthday Soon
Consent Status
Opted In
Points Balance
4,123
Current loyalty balance
Lifetime Spend
RM 5,155
Across 32 visits
Total Visits
32
Since 2025-01-01
Average Order Value
RM 149
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
88d
2026-07-13
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
4,123 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-13 · OPLUMO Outlet 1
Outlet purchase
2026-07-01 · Member activity · RM 111.75
App session
2026-06-19 · OPLUMO Outlet 1
Points credited
2026-06-07 · Member activity · RM 126.65
Win-back campaign delivered
2026-05-26 · OPLUMO Outlet 1
Outlet purchase
2026-05-14 · Member activity · RM 141.55
Points credited
2026-05-02 · OPLUMO Outlet 1
Outlet purchase
2026-04-20 · Member activity · RM 156.45