Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 12578
VM0012578Membermember12578@example.test · +601110012578 · Preferred outlet: OPLUMO Outlet 16
LunchNew Joiner
Consent Status
Opted In
Points Balance
710
Current loyalty balance
Lifetime Spend
RM 888
Across 26 visits
Total Visits
26
Since 2025-05-05
Average Order Value
RM 41
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
72d
2026-07-29
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
710 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-29 · OPLUMO Outlet 16
Outlet purchase
2026-07-17 · Member activity · RM 30.75
App session
2026-07-05 · OPLUMO Outlet 16
Points credited
2026-06-23 · Member activity · RM 34.85
Win-back campaign delivered
2026-06-11 · OPLUMO Outlet 16
Outlet purchase
2026-05-30 · Member activity · RM 38.95
Points credited
2026-05-18 · OPLUMO Outlet 16
Outlet purchase
2026-05-06 · Member activity · RM 43.05