Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
N1
Nurul 12525
VM0012525Platinummember12525@example.test · +601110012525 · Preferred outlet: OPLUMO Outlet 14
New JoinerHigh Value
Consent Status
Opted In
Points Balance
4,859
Current loyalty balance
Lifetime Spend
RM 6,075
Across 39 visits
Total Visits
39
Since 2024-07-21
Average Order Value
RM 147
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
126d
2026-06-05
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
4,859 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-05 · OPLUMO Outlet 14
Outlet purchase
2026-05-24 · Member activity · RM 110.25
App session
2026-05-12 · OPLUMO Outlet 14
Points credited
2026-04-30 · Member activity · RM 124.95
Win-back campaign delivered
2026-04-18 · OPLUMO Outlet 14
Outlet purchase
2026-04-06 · Member activity · RM 139.65
Points credited
2026-03-25 · OPLUMO Outlet 14
Outlet purchase
2026-03-13 · Member activity · RM 154.35