Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
N1
Nurul 12513
VM0012513Goldmember12513@example.test · +601110012513 · Preferred outlet: OPLUMO Outlet 2
FamilyDelivery
Consent Status
Opted In
Points Balance
2,567
Current loyalty balance
Lifetime Spend
RM 3,210
Across 27 visits
Total Visits
27
Since 2025-04-02
Average Order Value
RM 96
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
87d
2026-07-14
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,567 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-14 · OPLUMO Outlet 2
Outlet purchase
2026-07-02 · Member activity · RM 72.00
App session
2026-06-20 · OPLUMO Outlet 2
Points credited
2026-06-08 · Member activity · RM 81.60
Win-back campaign delivered
2026-05-27 · OPLUMO Outlet 2
Outlet purchase
2026-05-15 · Member activity · RM 91.20
Points credited
2026-05-03 · OPLUMO Outlet 2
Outlet purchase
2026-04-21 · Member activity · RM 100.80