Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 01251
VM0001251Silvermember1251@example.test · +601110001251 · Preferred outlet: OPLUMO Outlet 11
WeekendApp User
Consent Status
Opted In
Points Balance
1,857
Current loyalty balance
Lifetime Spend
RM 2,322
Across 43 visits
Total Visits
43
Since 2024-06-19
Average Order Value
RM 63
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
86d
2026-07-15
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,857 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-15 · OPLUMO Outlet 11
Outlet purchase
2026-07-03 · Member activity · RM 47.25
App session
2026-06-21 · OPLUMO Outlet 11
Points credited
2026-06-09 · Member activity · RM 53.55
Win-back campaign delivered
2026-05-28 · OPLUMO Outlet 11
Outlet purchase
2026-05-16 · Member activity · RM 59.85
Points credited
2026-05-04 · OPLUMO Outlet 11
Outlet purchase
2026-04-22 · Member activity · RM 66.15