Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 12495
VM0012495Goldmember12495@example.test · +601110012495 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,970
Current loyalty balance
Lifetime Spend
RM 3,713
Across 32 visits
Total Visits
32
Since 2025-03-16
Average Order Value
RM 99
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
14d
2026-09-25
App Status
Installed
OPLUMO App relationship
Member Status
Active
Gold tier
Membership & rewards
Gold member
2,970 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-09-25 · OPLUMO Outlet 1
Outlet purchase
2026-09-13 · Member activity · RM 74.25
App session
2026-09-01 · OPLUMO Outlet 1
Points credited
2026-08-20 · Member activity · RM 84.15
Win-back campaign delivered
2026-08-08 · OPLUMO Outlet 1
Outlet purchase
2026-07-27 · Member activity · RM 94.05
Points credited
2026-07-15 · OPLUMO Outlet 1
Outlet purchase
2026-07-03 · Member activity · RM 103.95