Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 12479
VM0012479Goldmember12479@example.test · +601110012479 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,100
Current loyalty balance
Lifetime Spend
RM 3,875
Across 43 visits
Total Visits
43
Since 2024-05-09
Average Order Value
RM 101
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
127d
2026-06-04
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,100 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-04 · OPLUMO Outlet 2
Outlet purchase
2026-05-23 · Member activity · RM 75.75
App session
2026-05-11 · OPLUMO Outlet 2
Points credited
2026-04-29 · Member activity · RM 85.85
Win-back campaign delivered
2026-04-17 · OPLUMO Outlet 2
Outlet purchase
2026-04-05 · Member activity · RM 95.95
Points credited
2026-03-24 · OPLUMO Outlet 2
Outlet purchase
2026-03-12 · Member activity · RM 106.05