Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 12471
VM0012471Platinummember12471@example.test · +601110012471 · Preferred outlet: OPLUMO Outlet 11
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
4,957
Current loyalty balance
Lifetime Spend
RM 6,197
Across 39 visits
Total Visits
39
Since 2024-07-15
Average Order Value
RM 164
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
132d
2026-05-30
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
4,957 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-30 · OPLUMO Outlet 11
Outlet purchase
2026-05-18 · Member activity · RM 123.00
App session
2026-05-06 · OPLUMO Outlet 11
Points credited
2026-04-24 · Member activity · RM 139.40
Win-back campaign delivered
2026-04-12 · OPLUMO Outlet 11
Outlet purchase
2026-03-31 · Member activity · RM 155.80
Points credited
2026-03-19 · OPLUMO Outlet 11
Outlet purchase
2026-03-07 · Member activity · RM 172.20