Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
D1
Daniel 12450
VM0012450Silvermember12450@example.test · +601110012450 · Preferred outlet: OPLUMO Outlet 7
LunchNew Joiner
Consent Status
Opted In
Points Balance
1,292
Current loyalty balance
Lifetime Spend
RM 1,616
Across 15 visits
Total Visits
15
Since 2025-11-04
Average Order Value
RM 106
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
87d
2026-07-14
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,292 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-14 · OPLUMO Outlet 7
Outlet purchase
2026-07-02 · Member activity · RM 79.50
App session
2026-06-20 · OPLUMO Outlet 7
Points credited
2026-06-08 · Member activity · RM 90.10
Win-back campaign delivered
2026-05-27 · OPLUMO Outlet 7
Outlet purchase
2026-05-15 · Member activity · RM 100.70
Points credited
2026-05-03 · OPLUMO Outlet 7
Outlet purchase
2026-04-21 · Member activity · RM 111.30