Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 12435
VM0012435Membermember12435@example.test · +601110012435 · Preferred outlet: OPLUMO Outlet 9
WeekendApp User
Consent Status
Opted In
Points Balance
302
Current loyalty balance
Lifetime Spend
RM 378
Across 9 visits
Total Visits
9
Since 2026-03-24
Average Order Value
RM 55
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
55d
2026-08-15
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
302 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-15 · OPLUMO Outlet 9
Outlet purchase
2026-08-03 · Member activity · RM 41.25
App session
2026-07-22 · OPLUMO Outlet 9
Points credited
2026-07-10 · Member activity · RM 46.75
Win-back campaign delivered
2026-06-28 · OPLUMO Outlet 9
Outlet purchase
2026-06-16 · Member activity · RM 52.25
Points credited
2026-06-04 · OPLUMO Outlet 9
Outlet purchase
2026-05-23 · Member activity · RM 57.75