Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 12431
VM0012431Silvermember12431@example.test · +601110012431 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,080
Current loyalty balance
Lifetime Spend
RM 2,600
Across 21 visits
Total Visits
21
Since 2025-07-21
Average Order Value
RM 101
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
85d
2026-07-16
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
2,080 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-16 · OPLUMO Outlet 5
Outlet purchase
2026-07-04 · Member activity · RM 75.75
App session
2026-06-22 · OPLUMO Outlet 5
Points credited
2026-06-10 · Member activity · RM 85.85
Win-back campaign delivered
2026-05-29 · OPLUMO Outlet 5
Outlet purchase
2026-05-17 · Member activity · RM 95.95
Points credited
2026-05-05 · OPLUMO Outlet 5
Outlet purchase
2026-04-23 · Member activity · RM 106.05