Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 12410
VM0012410Membermember12410@example.test · +601110012410 · Preferred outlet: OPLUMO Outlet 1
LunchNew Joiner
Consent Status
Opted In
Points Balance
499
Current loyalty balance
Lifetime Spend
RM 625
Across 16 visits
Total Visits
16
Since 2025-09-19
Average Order Value
RM 49
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
115d
2026-06-16
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
499 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-16 · OPLUMO Outlet 1
Outlet purchase
2026-06-04 · Member activity · RM 36.75
App session
2026-05-23 · OPLUMO Outlet 1
Points credited
2026-05-11 · Member activity · RM 41.65
Win-back campaign delivered
2026-04-29 · OPLUMO Outlet 1
Outlet purchase
2026-04-17 · Member activity · RM 46.55
Points credited
2026-04-05 · OPLUMO Outlet 1
Outlet purchase
2026-03-24 · Member activity · RM 51.45