Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
K1
Kavitha 12401
VM0012401Silvermember12401@example.test · +601110012401 · Preferred outlet: OPLUMO Outlet 9
FamilyDelivery
Consent Status
Opted In
Points Balance
1,508
Current loyalty balance
Lifetime Spend
RM 1,885
Across 15 visits
Total Visits
15
Since 2025-12-05
Average Order Value
RM 110
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
56d
2026-08-14
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,508 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-14 · OPLUMO Outlet 9
Outlet purchase
2026-08-02 · Member activity · RM 82.50
App session
2026-07-21 · OPLUMO Outlet 9
Points credited
2026-07-09 · Member activity · RM 93.50
Win-back campaign delivered
2026-06-27 · OPLUMO Outlet 9
Outlet purchase
2026-06-15 · Member activity · RM 104.50
Points credited
2026-06-03 · OPLUMO Outlet 9
Outlet purchase
2026-05-22 · Member activity · RM 115.50