Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
S1
Siti 12397
VM0012397Goldmember12397@example.test · +601110012397 · Preferred outlet: OPLUMO Outlet 5
New JoinerHigh Value
Consent Status
Opted Out
Points Balance
3,242
Current loyalty balance
Lifetime Spend
RM 4,053
Across 27 visits
Total Visits
27
Since 2025-01-03
Average Order Value
RM 178
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
176d
2026-04-16
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,242 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-16 · OPLUMO Outlet 5
Outlet purchase
2026-04-04 · Member activity · RM 133.50
App session
2026-03-23 · OPLUMO Outlet 5
Points credited
2026-03-11 · Member activity · RM 151.30
Win-back campaign delivered
2026-02-27 · OPLUMO Outlet 5
Outlet purchase
2026-02-15 · Member activity · RM 169.10
Points credited
2026-02-03 · OPLUMO Outlet 5
Outlet purchase
2026-01-22 · Member activity · RM 186.90