Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 12395
VM0012395Goldmember12395@example.test · +601110012395 · Preferred outlet: OPLUMO Outlet 3
WeekendApp User
Consent Status
Opted In
Points Balance
2,541
Current loyalty balance
Lifetime Spend
RM 3,177
Across 37 visits
Total Visits
37
Since 2024-08-16
Average Order Value
RM 78
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
136d
2026-05-26
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,541 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-26 · OPLUMO Outlet 3
Outlet purchase
2026-05-14 · Member activity · RM 58.50
App session
2026-05-02 · OPLUMO Outlet 3
Points credited
2026-04-20 · Member activity · RM 66.30
Win-back campaign delivered
2026-04-08 · OPLUMO Outlet 3
Outlet purchase
2026-03-27 · Member activity · RM 74.10
Points credited
2026-03-15 · OPLUMO Outlet 3
Outlet purchase
2026-03-03 · Member activity · RM 81.90