Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 12387
VM0012387Membermember12387@example.test · +601110012387 · Preferred outlet: OPLUMO Outlet 12
WeekendApp User
Consent Status
Opted In
Points Balance
540
Current loyalty balance
Lifetime Spend
RM 676
Across 10 visits
Total Visits
10
Since 2025-11-06
Average Order Value
RM 72
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
175d
2026-04-17
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
540 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-17 · OPLUMO Outlet 12
Outlet purchase
2026-04-05 · Member activity · RM 54.00
App session
2026-03-24 · OPLUMO Outlet 12
Points credited
2026-03-12 · Member activity · RM 61.20
Win-back campaign delivered
2026-02-28 · OPLUMO Outlet 12
Outlet purchase
2026-02-16 · Member activity · RM 68.40
Points credited
2026-02-04 · OPLUMO Outlet 12
Outlet purchase
2026-01-23 · Member activity · RM 75.60