Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 12383
VM0012383Membermember12383@example.test · +601110012383 · Preferred outlet: OPLUMO Outlet 8
Birthday SoonLunch
Consent Status
Opted In
Points Balance
815
Current loyalty balance
Lifetime Spend
RM 1,020
Across 31 visits
Total Visits
31
Since 2025-02-03
Average Order Value
RM 36
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
73d
2026-07-28
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
815 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-28 · OPLUMO Outlet 8
Outlet purchase
2026-07-16 · Member activity · RM 27.00
App session
2026-07-04 · OPLUMO Outlet 8
Points credited
2026-06-22 · Member activity · RM 30.60
Win-back campaign delivered
2026-06-10 · OPLUMO Outlet 8
Outlet purchase
2026-05-29 · Member activity · RM 34.20
Points credited
2026-05-17 · OPLUMO Outlet 8
Outlet purchase
2026-05-05 · Member activity · RM 37.80