Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 12351
VM0012351Silvermember12351@example.test · +601110012351 · Preferred outlet: OPLUMO Outlet 10
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,746
Current loyalty balance
Lifetime Spend
RM 2,184
Across 18 visits
Total Visits
18
Since 2025-09-18
Average Order Value
RM 144
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
80d
2026-07-21
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,746 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-21 · OPLUMO Outlet 10
Outlet purchase
2026-07-09 · Member activity · RM 108.00
App session
2026-06-27 · OPLUMO Outlet 10
Points credited
2026-06-15 · Member activity · RM 122.40
Win-back campaign delivered
2026-06-03 · OPLUMO Outlet 10
Outlet purchase
2026-05-22 · Member activity · RM 136.80
Points credited
2026-05-10 · OPLUMO Outlet 10
Outlet purchase
2026-04-28 · Member activity · RM 151.20