Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 12335
VM0012335Silvermember12335@example.test · +601110012335 · Preferred outlet: OPLUMO Outlet 11
Birthday SoonLunch
Consent Status
Opted In
Points Balance
992
Current loyalty balance
Lifetime Spend
RM 1,241
Across 18 visits
Total Visits
18
Since 2025-06-15
Average Order Value
RM 63
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
175d
2026-04-17
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
992 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-17 · OPLUMO Outlet 11
Outlet purchase
2026-04-05 · Member activity · RM 47.25
App session
2026-03-24 · OPLUMO Outlet 11
Points credited
2026-03-12 · Member activity · RM 53.55
Win-back campaign delivered
2026-02-28 · OPLUMO Outlet 11
Outlet purchase
2026-02-16 · Member activity · RM 59.85
Points credited
2026-02-04 · OPLUMO Outlet 11
Outlet purchase
2026-01-23 · Member activity · RM 66.15