Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 12327
VM0012327Goldmember12327@example.test · +601110012327 · Preferred outlet: OPLUMO Outlet 3
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,845
Current loyalty balance
Lifetime Spend
RM 3,557
Across 27 visits
Total Visits
27
Since 2025-01-10
Average Order Value
RM 142
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
169d
2026-04-23
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,845 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-23 · OPLUMO Outlet 3
Outlet purchase
2026-04-11 · Member activity · RM 106.50
App session
2026-03-30 · OPLUMO Outlet 3
Points credited
2026-03-18 · Member activity · RM 120.70
Win-back campaign delivered
2026-03-06 · OPLUMO Outlet 3
Outlet purchase
2026-02-22 · Member activity · RM 134.90
Points credited
2026-02-10 · OPLUMO Outlet 3
Outlet purchase
2026-01-29 · Member activity · RM 149.10