Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
N1
Nurul 12309
VM0012309Silvermember12309@example.test · +601110012309 · Preferred outlet: OPLUMO Outlet 2
New JoinerHigh Value
Consent Status
Opted Out
Points Balance
1,625
Current loyalty balance
Lifetime Spend
RM 2,032
Across 16 visits
Total Visits
16
Since 2025-11-12
Average Order Value
RM 128
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
61d
2026-08-09
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,625 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-09 · OPLUMO Outlet 2
Outlet purchase
2026-07-28 · Member activity · RM 96.00
App session
2026-07-16 · OPLUMO Outlet 2
Points credited
2026-07-04 · Member activity · RM 108.80
Win-back campaign delivered
2026-06-22 · OPLUMO Outlet 2
Outlet purchase
2026-06-10 · Member activity · RM 121.60
Points credited
2026-05-29 · OPLUMO Outlet 2
Outlet purchase
2026-05-17 · Member activity · RM 134.40