Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
N1
Nurul 12285
VM0012285Goldmember12285@example.test · +601110012285 · Preferred outlet: OPLUMO Outlet 12
New JoinerHigh Value
Consent Status
Opted In
Points Balance
2,972
Current loyalty balance
Lifetime Spend
RM 3,716
Across 28 visits
Total Visits
28
Since 2025-04-08
Average Order Value
RM 133
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
63d
2026-08-07
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,972 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-07 · OPLUMO Outlet 12
Outlet purchase
2026-07-26 · Member activity · RM 99.75
App session
2026-07-14 · OPLUMO Outlet 12
Points credited
2026-07-02 · Member activity · RM 113.05
Win-back campaign delivered
2026-06-20 · OPLUMO Outlet 12
Outlet purchase
2026-06-08 · Member activity · RM 126.35
Points credited
2026-05-27 · OPLUMO Outlet 12
Outlet purchase
2026-05-15 · Member activity · RM 139.65