Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 12255
VM0012255Membermember12255@example.test · +601110012255 · Preferred outlet: OPLUMO Outlet 16
Birthday SoonLunch
Consent Status
Opted In
Points Balance
697
Current loyalty balance
Lifetime Spend
RM 871
Across 8 visits
Total Visits
8
Since 2026-04-18
Average Order Value
RM 145
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
48d
2026-08-22
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
697 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-22 · OPLUMO Outlet 16
Outlet purchase
2026-08-10 · Member activity · RM 108.75
App session
2026-07-29 · OPLUMO Outlet 16
Points credited
2026-07-17 · Member activity · RM 123.25
Win-back campaign delivered
2026-07-05 · OPLUMO Outlet 16
Outlet purchase
2026-06-23 · Member activity · RM 137.75
Points credited
2026-06-11 · OPLUMO Outlet 16
Outlet purchase
2026-05-30 · Member activity · RM 152.25