Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 12251
VM0012251Membermember12251@example.test · +601110012251 · Preferred outlet: OPLUMO Outlet 12
WeekendApp User
Consent Status
Opted In
Points Balance
725
Current loyalty balance
Lifetime Spend
RM 906
Across 35 visits
Total Visits
35
Since 2024-09-10
Average Order Value
RM 26
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
147d
2026-05-15
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
725 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-15 · OPLUMO Outlet 12
Outlet purchase
2026-05-03 · Member activity · RM 19.50
App session
2026-04-21 · OPLUMO Outlet 12
Points credited
2026-04-09 · Member activity · RM 22.10
Win-back campaign delivered
2026-03-28 · OPLUMO Outlet 12
Outlet purchase
2026-03-16 · Member activity · RM 24.70
Points credited
2026-03-04 · OPLUMO Outlet 12
Outlet purchase
2026-02-20 · Member activity · RM 27.30