Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 12231
VM0012231Membermember12231@example.test · +601110012231 · Preferred outlet: OPLUMO Outlet 9
Birthday SoonLunch
Consent Status
Opted In
Points Balance
463
Current loyalty balance
Lifetime Spend
RM 580
Across 13 visits
Total Visits
13
Since 2025-11-19
Average Order Value
RM 45
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
108d
2026-06-23
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
463 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-23 · OPLUMO Outlet 9
Outlet purchase
2026-06-11 · Member activity · RM 33.75
App session
2026-05-30 · OPLUMO Outlet 9
Points credited
2026-05-18 · Member activity · RM 38.25
Win-back campaign delivered
2026-05-06 · OPLUMO Outlet 9
Outlet purchase
2026-04-24 · Member activity · RM 42.75
Points credited
2026-04-12 · OPLUMO Outlet 9
Outlet purchase
2026-03-31 · Member activity · RM 47.25