Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 01223
VM0001223Silvermember1223@example.test · +601110001223 · Preferred outlet: OPLUMO Outlet 17
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
1,265
Current loyalty balance
Lifetime Spend
RM 1,581
Across 23 visits
Total Visits
23
Since 2025-04-29
Average Order Value
RM 63
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
132d
2026-05-30
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,265 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-30 · OPLUMO Outlet 17
Outlet purchase
2026-05-18 · Member activity · RM 47.25
App session
2026-05-06 · OPLUMO Outlet 17
Points credited
2026-04-24 · Member activity · RM 53.55
Win-back campaign delivered
2026-04-12 · OPLUMO Outlet 17
Outlet purchase
2026-03-31 · Member activity · RM 59.85
Points credited
2026-03-19 · OPLUMO Outlet 17
Outlet purchase
2026-03-07 · Member activity · RM 66.15