Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 12227
VM0012227Silvermember12227@example.test · +601110012227 · Preferred outlet: OPLUMO Outlet 5
WeekendApp User
Consent Status
Opted In
Points Balance
1,265
Current loyalty balance
Lifetime Spend
RM 1,582
Across 14 visits
Total Visits
14
Since 2026-01-04
Average Order Value
RM 112
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
44d
2026-08-26
App Status
Not Installed
OPLUMO App relationship
Member Status
Active
Silver tier
Membership & rewards
Silver member
1,265 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-08-26 · OPLUMO Outlet 5
Outlet purchase
2026-08-14 · Member activity · RM 84.00
App session
2026-08-02 · OPLUMO Outlet 5
Points credited
2026-07-21 · Member activity · RM 95.20
Win-back campaign delivered
2026-07-09 · OPLUMO Outlet 5
Outlet purchase
2026-06-27 · Member activity · RM 106.40
Points credited
2026-06-15 · OPLUMO Outlet 5
Outlet purchase
2026-06-03 · Member activity · RM 117.60