Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 12195
VM0012195Silvermember12195@example.test · +601110012195 · Preferred outlet: OPLUMO Outlet 7
WeekendApp User
Consent Status
Opted In
Points Balance
1,326
Current loyalty balance
Lifetime Spend
RM 1,658
Across 34 visits
Total Visits
34
Since 2025-02-03
Average Order Value
RM 56
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
19d
2026-09-20
App Status
Installed
OPLUMO App relationship
Member Status
Active
Silver tier
Membership & rewards
Silver member
1,326 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-09-20 · OPLUMO Outlet 7
Outlet purchase
2026-09-08 · Member activity · RM 42.00
App session
2026-08-27 · OPLUMO Outlet 7
Points credited
2026-08-15 · Member activity · RM 47.60
Win-back campaign delivered
2026-08-03 · OPLUMO Outlet 7
Outlet purchase
2026-07-22 · Member activity · RM 53.20
Points credited
2026-07-10 · OPLUMO Outlet 7
Outlet purchase
2026-06-28 · Member activity · RM 58.80