Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 12191
VM0012191Silvermember12191@example.test · +601110012191 · Preferred outlet: OPLUMO Outlet 3
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,268
Current loyalty balance
Lifetime Spend
RM 1,586
Across 19 visits
Total Visits
19
Since 2025-09-16
Average Order Value
RM 93
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
64d
2026-08-06
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,268 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-06 · OPLUMO Outlet 3
Outlet purchase
2026-07-25 · Member activity · RM 69.75
App session
2026-07-13 · OPLUMO Outlet 3
Points credited
2026-07-01 · Member activity · RM 79.05
Win-back campaign delivered
2026-06-19 · OPLUMO Outlet 3
Outlet purchase
2026-06-07 · Member activity · RM 88.35
Points credited
2026-05-26 · OPLUMO Outlet 3
Outlet purchase
2026-05-14 · Member activity · RM 97.65