Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 12159
VM0012159Silvermember12159@example.test · +601110012159 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,464
Current loyalty balance
Lifetime Spend
RM 1,830
Across 32 visits
Total Visits
32
Since 2024-11-12
Average Order Value
RM 63
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
138d
2026-05-24
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,464 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-24 · OPLUMO Outlet 5
Outlet purchase
2026-05-12 · Member activity · RM 47.25
App session
2026-04-30 · OPLUMO Outlet 5
Points credited
2026-04-18 · Member activity · RM 53.55
Win-back campaign delivered
2026-04-06 · OPLUMO Outlet 5
Outlet purchase
2026-03-25 · Member activity · RM 59.85
Points credited
2026-03-13 · OPLUMO Outlet 5
Outlet purchase
2026-03-01 · Member activity · RM 66.15