Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 12135
VM0012135Membermember12135@example.test · +601110012135 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
203
Current loyalty balance
Lifetime Spend
RM 254
Across 4 visits
Total Visits
4
Since 2026-02-28
Average Order Value
RM 57
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
169d
2026-04-23
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
203 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-23 · OPLUMO Outlet 15
Outlet purchase
2026-04-11 · Member activity · RM 42.75
App session
2026-03-30 · OPLUMO Outlet 15
Points credited
2026-03-18 · Member activity · RM 48.45
Win-back campaign delivered
2026-03-06 · OPLUMO Outlet 15
Outlet purchase
2026-02-22 · Member activity · RM 54.15
Points credited
2026-02-10 · OPLUMO Outlet 15
Outlet purchase
2026-01-29 · Member activity · RM 59.85