Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 12110
VM0012110Goldmember12110@example.test · +601110012110 · Preferred outlet: OPLUMO Outlet 7
App UserFamily
Consent Status
Opted In
Points Balance
2,473
Current loyalty balance
Lifetime Spend
RM 3,092
Across 41 visits
Total Visits
41
Since 2024-07-28
Average Order Value
RM 79
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
83d
2026-07-18
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,473 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-18 · OPLUMO Outlet 7
Outlet purchase
2026-07-06 · Member activity · RM 59.25
App session
2026-06-24 · OPLUMO Outlet 7
Points credited
2026-06-12 · Member activity · RM 67.15
Win-back campaign delivered
2026-05-31 · OPLUMO Outlet 7
Outlet purchase
2026-05-19 · Member activity · RM 75.05
Points credited
2026-05-07 · OPLUMO Outlet 7
Outlet purchase
2026-04-25 · Member activity · RM 82.95