Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 12107
VM0012107Silvermember12107@example.test · +601110012107 · Preferred outlet: OPLUMO Outlet 4
WeekendApp User
Consent Status
Opted In
Points Balance
1,979
Current loyalty balance
Lifetime Spend
RM 2,474
Across 34 visits
Total Visits
34
Since 2024-12-03
Average Order Value
RM 74
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
81d
2026-07-20
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,979 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-20 · OPLUMO Outlet 4
Outlet purchase
2026-07-08 · Member activity · RM 55.50
App session
2026-06-26 · OPLUMO Outlet 4
Points credited
2026-06-14 · Member activity · RM 62.90
Win-back campaign delivered
2026-06-02 · OPLUMO Outlet 4
Outlet purchase
2026-05-21 · Member activity · RM 70.30
Points credited
2026-05-09 · OPLUMO Outlet 4
Outlet purchase
2026-04-27 · Member activity · RM 77.70