Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 12099
VM0012099Silvermember12099@example.test · +601110012099 · Preferred outlet: OPLUMO Outlet 13
WeekendApp User
Consent Status
Opted Out
Points Balance
1,455
Current loyalty balance
Lifetime Spend
RM 1,819
Across 12 visits
Total Visits
12
Since 2026-01-11
Average Order Value
RM 164
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
73d
2026-07-28
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,455 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-28 · OPLUMO Outlet 13
Outlet purchase
2026-07-16 · Member activity · RM 123.00
App session
2026-07-04 · OPLUMO Outlet 13
Points credited
2026-06-22 · Member activity · RM 139.40
Win-back campaign delivered
2026-06-10 · OPLUMO Outlet 13
Outlet purchase
2026-05-29 · Member activity · RM 155.80
Points credited
2026-05-17 · OPLUMO Outlet 13
Outlet purchase
2026-05-05 · Member activity · RM 172.20