Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
D1
Daniel 12090
VM0012090Silvermember12090@example.test · +601110012090 · Preferred outlet: OPLUMO Outlet 4
LunchNew Joiner
Consent Status
Opted In
Points Balance
1,171
Current loyalty balance
Lifetime Spend
RM 1,464
Across 9 visits
Total Visits
9
Since 2026-03-18
Average Order Value
RM 163
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
61d
2026-08-09
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,171 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-09 · OPLUMO Outlet 4
Outlet purchase
2026-07-28 · Member activity · RM 122.25
App session
2026-07-16 · OPLUMO Outlet 4
Points credited
2026-07-04 · Member activity · RM 138.55
Win-back campaign delivered
2026-06-22 · OPLUMO Outlet 4
Outlet purchase
2026-06-10 · Member activity · RM 154.85
Points credited
2026-05-29 · OPLUMO Outlet 4
Outlet purchase
2026-05-17 · Member activity · RM 171.15