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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

N1

Nurul 12081

VM0012081Gold

member12081@example.test · +601110012081 · Preferred outlet: OPLUMO Outlet 12

FamilyDelivery
Consent Status
Opted In
Points Balance
3,331
Current loyalty balance
Lifetime Spend
RM 4,165
Across 33 visits
Total Visits
33
Since 2025-01-12
Average Order Value
RM 109
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
59d
2026-08-11
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards

Gold member

★
3,331 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageAvailable · expires 2026-11-30
Member notes

Relationship context

N
CRM NotePrefers weekend visits
N
CRM NoteConsider win-back offer
Recent activity

Member timeline

Win-back campaign delivered
2026-08-11 · OPLUMO Outlet 12
Outlet purchase
2026-07-30 · Member activity · RM 81.75
App session
2026-07-18 · OPLUMO Outlet 12
Points credited
2026-07-06 · Member activity · RM 92.65
Win-back campaign delivered
2026-06-24 · OPLUMO Outlet 12
Outlet purchase
2026-06-12 · Member activity · RM 103.55
Points credited
2026-05-31 · OPLUMO Outlet 12
Outlet purchase
2026-05-19 · Member activity · RM 114.45