Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 01203
VM0001203Goldmember1203@example.test · +601110001203 · Preferred outlet: OPLUMO Outlet 14
WeekendApp User
Consent Status
Opted In
Points Balance
4,260
Current loyalty balance
Lifetime Spend
RM 5,325
Across 41 visits
Total Visits
41
Since 2024-05-14
Average Order Value
RM 137
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
158d
2026-05-04
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
4,260 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-04 · OPLUMO Outlet 14
Outlet purchase
2026-04-22 · Member activity · RM 102.75
App session
2026-04-10 · OPLUMO Outlet 14
Points credited
2026-03-29 · Member activity · RM 116.45
Win-back campaign delivered
2026-03-17 · OPLUMO Outlet 14
Outlet purchase
2026-03-05 · Member activity · RM 130.15
Points credited
2026-02-21 · OPLUMO Outlet 14
Outlet purchase
2026-02-09 · Member activity · RM 143.85