Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
H1
Hakim 12008
VM0012008Goldmember12008@example.test · +601110012008 · Preferred outlet: OPLUMO Outlet 7
High ValueWeekend
Consent Status
Opted In
Points Balance
2,723
Current loyalty balance
Lifetime Spend
RM 3,405
Across 17 visits
Total Visits
17
Since 2025-10-14
Average Order Value
RM 162
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
72d
2026-07-29
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,723 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-29 · OPLUMO Outlet 7
Outlet purchase
2026-07-17 · Member activity · RM 121.50
App session
2026-07-05 · OPLUMO Outlet 7
Points credited
2026-06-23 · Member activity · RM 137.70
Win-back campaign delivered
2026-06-11 · OPLUMO Outlet 7
Outlet purchase
2026-05-30 · Member activity · RM 153.90
Points credited
2026-05-18 · OPLUMO Outlet 7
Outlet purchase
2026-05-06 · Member activity · RM 170.10