Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 12003
VM0012003Goldmember12003@example.test · +601110012003 · Preferred outlet: OPLUMO Outlet 2
WeekendApp User
Consent Status
Opted Out
Points Balance
4,592
Current loyalty balance
Lifetime Spend
RM 5,740
Across 40 visits
Total Visits
40
Since 2024-09-14
Average Order Value
RM 160
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
53d
2026-08-17
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
4,592 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-17 · OPLUMO Outlet 2
Outlet purchase
2026-08-05 · Member activity · RM 120.00
App session
2026-07-24 · OPLUMO Outlet 2
Points credited
2026-07-12 · Member activity · RM 136.00
Win-back campaign delivered
2026-06-30 · OPLUMO Outlet 2
Outlet purchase
2026-06-18 · Member activity · RM 152.00
Points credited
2026-06-06 · OPLUMO Outlet 2
Outlet purchase
2026-05-25 · Member activity · RM 168.00