Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 11999
VM0011999Silvermember11999@example.test · +601110011999 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
1,531
Current loyalty balance
Lifetime Spend
RM 1,915
Across 38 visits
Total Visits
38
Since 2024-07-01
Average Order Value
RM 52
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
164d
2026-04-28
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,531 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-28 · OPLUMO Outlet 15
Outlet purchase
2026-04-16 · Member activity · RM 39.00
App session
2026-04-04 · OPLUMO Outlet 15
Points credited
2026-03-23 · Member activity · RM 44.20
Win-back campaign delivered
2026-03-11 · OPLUMO Outlet 15
Outlet purchase
2026-02-27 · Member activity · RM 49.40
Points credited
2026-02-15 · OPLUMO Outlet 15
Outlet purchase
2026-02-03 · Member activity · RM 54.60