Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 11975
VM0011975Goldmember11975@example.test · +601110011975 · Preferred outlet: OPLUMO Outlet 8
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,759
Current loyalty balance
Lifetime Spend
RM 3,449
Across 39 visits
Total Visits
39
Since 2024-09-18
Average Order Value
RM 84
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
67d
2026-08-03
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,759 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-03 · OPLUMO Outlet 8
Outlet purchase
2026-07-22 · Member activity · RM 63.00
App session
2026-07-10 · OPLUMO Outlet 8
Points credited
2026-06-28 · Member activity · RM 71.40
Win-back campaign delivered
2026-06-16 · OPLUMO Outlet 8
Outlet purchase
2026-06-04 · Member activity · RM 79.80
Points credited
2026-05-23 · OPLUMO Outlet 8
Outlet purchase
2026-05-11 · Member activity · RM 88.20